THE AFRICAN PRINCESS
A Senior UX Designer Jone Lee
based in New York, USA
Designing intuitive, I use animation as a third dimension by which to simplify experiences.
Inquisitive and passionate about emerging technology.
I’m Tom Latham, a Senior UX Designer with over 14 years of hands-on experience in User Experience, Product Analytics, and Strategic Thinking.
Currently, I’m dedicated to creating user experiences that harness AI to enhance data visualization, predictive modeling, and insights for users across various domains at Qlik.
For a more comprehensive understanding of my qualifications and career achievements, please visit my LinkedIn profile .
Selected projects
Boosting Conversions by 40%
Discover how our strategic UX/UI enhancements transformed a struggling e-commerce site into a revenue-generating powerhouse.
Simplifying Complexity
Enhancing Student Success
See how our design improvements on an e-learning platform led to higher engagement, better retention rates, and improved learning outcomes.
Selected projects
FACILITATION
Goals settings
Workshop prep
Teamwork facilitation
Follow-up actions
Output synthesis
UX DESIGN
UX Research
Information Architecture
Wireframing
Prototyping
Usability Testing
UI DESIGN
Visual Design
Layout Design
Visual Interface
Responsive Design
Design System
Enhancing Student Success
See how our design improvements on an e-learning platform led to higher engagement, better retention rates, and improved learning outcomes.
Tools I use
Commendations
Nevine Acotanza
Chief Operating OfficerAndroid App Development
via Upwork - Mar 4, 2015 - Aug 30, 2021 testMaecenas finibus nec sem ut imperdiet. Ut tincidunt est ac dolor aliquam sodales. Phasellus sed mauris hendrerit, laoreet sem in, lobortis mauris hendrerit ante. Ut tincidunt est ac dolor aliquam sodales phasellus smauris test
Jone Duone Joe
Operating OfficerWeb App Development
Upwork - Mar 4, 2016 - Aug 30, 2021Maecenas finibus nec sem ut imperdiet. Ut tincidunt est ac dolor aliquam sodales. Phasellus sed mauris hendrerit, laoreet sem in, lobortis mauris hendrerit ante. Ut tincidunt est ac dolor aliquam sodales phasellus smauris
Nevine Dhawan
CEO Of OfficerAndroid App Design
Upwork - Mar 4, 2016 - Aug 30, 2021Maecenas finibus nec sem ut imperdiet. Ut tincidunt est ac dolor aliquam sodales. Phasellus sed mauris hendrerit, laoreet sem in, lobortis mauris hendrerit ante. Ut tincidunt est ac dolor aliquam sodales phasellus smauris
Blog post
Nandy festival 2026 heads to Kigoma after strong Shinyanga kickoff
What started as a dream for a young girl from Tanzania has grown into one of the country’s most recognizable music success stories.
This year, singer and songwriter Nandy is marking a major milestone with the launch of Nandy Festival 2026, a celebration of her 10-year journey in the music industry.
The festival officially kicked off in Shinyanga, drawing thousands of fans to ShyCom Grounds for a night of music, entertainment, and celebration.
The opening stop set the tone for what organisers describe as a touring festival experience, with the next edition now set to take place in Kigoma.
Tanzanian singer Nandy reveals why she would decline signing with international record labels
Award-winning Tanzanian singer Nandy has opened up about her decision to remain independent, revealing that she would decline an opportunity to sign with even the biggest international record labels.
Speaking in an interview on Sunday, June 28, 2026, Nandy said her experience in the industry has convinced her that strategic partnerships work better for her than traditional record label deals.
The singer explained that while she acknowledges the important role partners and investors can play in an artiste’s career, she believes she has reached a stage where signing under a label would add little value to her music journey.
“I believe that partners have a big contribution to a musician’s career, but I don’t think that where I am now, I can have partners,” she said.
Drawing from her years in the music industry, the singer noted that she no longer sees herself gaining anything new from signing with a record label.
“Based on my small experience, even when I am signed by partners, I believe there isn’t anything new I will see or gain,” she added.
Instead, Nandy revealed that she prefers working with professionals on contractual agreements tailored to specific roles rather than handing over her career to a label.
She explained that the people she collaborates with do not necessarily have to be around her all the time, as each partnership is guided by clearly agreed responsibilities and targets.
“As I proceed, I have people who I am working with, and they don’t need to be with me all the time. For example, Roger, who is here, can take me and we have a partnership and an agreement where maybe we say I need him to hold my hand and push my content,” she explained.
Nandy, Abigail Chams join Africa Forward Summit lineup in Nairobi
Nandy and Abigail Chams are set to perform at the Africa Forward Summit 2026 in Nairobi, marking a strong Tanzanian presence at one of the continent’s leading policy and cultural gatherings.
The two artistes will appear at Africa Forward: Le Concert, scheduled for May 12 in Nairobi. Presented by Safaricom in partnership with Trace, the concert serves as the cultural centrepiece of the summit, which brings together African leaders, investors and innovators to discuss the continent’s future, with growing focus on the influence of creative industries.